Sales Take Care of The Basics

So what are the basics of sales?
Who is your ideal customer ,what kind of person or group of people does your product or service work best for ?
There would be no point in being the best at making wellington boots and then trying to do your selling in Jamaica would there?

Where is your prospect usually it's best to try and be based near your prospective customers,ater all travelling time is not selling time.

Try to workout what are your customers wants ,most do not buy on need but on want,
who needs an ipod after all?

Always aks questions where appropriate such as how much is your phone bill every month?
Do you like paying that much?
Is your mobile contract or pay a lot as you go?


What is unique about your product or service?
Do you offer convenience like all your utilities on one bill and cheaper too for example.
If you think there is a cost saving to be made quantify it.
If the prospect is unhappy with the size of his phone bill it can be usefull to use phrases like " so you want to cut the size of your bill let me show you how we can do that" makes the customer feel involved as well.

Try to let your customer do most of the talking to most of us we are our favourite subject,repeat back what they say,but rephrase it slightly avoid being a parrot.

Always always ask for a referral,is there anyone you would like to call for free,help them out here,jog thier memory for them,who do you play golf with you want to call free?who do you call regularly from the bridge club? and so on.

Also send a note thanking them for being your customer once they decided to take your productr or service,along with a reminder of all your contact details,they'll remeber it and think well of you and your company because of this.













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